Innovative Options was founded in 1991 by Theo von Solms as a vehicle to develop standard and customised software for small businesses.

We specialize in creating software designed to streamline administrative processes into easy-to-use systems.

But we don’t just fix what’s under the hood, we also take care of the body-work. A client’s first experience of a business is based on what they see and read.

We offer editing services for your communications, ranging from documents and images to WordPress web design.

Our client base includes a variety of small enterprises, ranging from independent accountants, consultant firms and fast food outlets to motor vehicle repair shops.

Theo

Theo is our software and administrative systems guru. He has a wealth of experience in creating custom software for a variety of enterprises, and knows all about the real-life challenges of running a business across multiple industries.

Theo started out at Chrysler Motor Corporation South Africa as Paymaster in charge of full payroll function and accountability.

He cut his retail teeth at OK Bazaars Ltd, transitioning from Branch Admin Manager to Warehouse Admin Manager, then Regional Supervisory Accountant, ultimately becoming Regional Offices Executive Officer.

He then learnt a thing or two about running and designing complicated systems as the Operations Director for Affiliated Medical Administrators.

Fed up with working for other people, he opted for self employment in several businesses and positions at the same time. These include:

• Innovative Options – Shareholder and Managing Member
• Farber Coachworks Autobody Repairs– Majority shareholder and Managing Director
• Pie City Franchise Group – Shareholder and Financial Director
• Big Bodies Heavy Commercial Vehicle Repairs – Shareholder and Managing Director
• Service Through Integrity Group – Shareholder and Chairman

Charlayn

Charlayn is in charge of content editing, proofreading, fact checking, and WordPress design, helping you to develop a memorable identity for your business and communicate effectively with your customers.

Charlayn is a professional artist and published academic author. She may seem all hifalutin now with her fancy PhD, but as a teenager she stared off doing illustrations, portraits, and designing plant pots for Everite.

She taught sculpture and drawing at Cape Peninsula University of Technology and the universities of Cape Town and the Free State.

Her proofreading, editing, and writing coach skills were moulded by teaching postgraduate students how to research, refine, and express their ideas.

She is an experienced web content editor and WordPress wrangler.

If your workplace is a disorganized mess, she might even come over to your office and redo your interior design scheme for you.